Project Overview
Creative Smiles, a dental clinic in Thane, partnered with ASN Solutions LLC to strengthen its digital presence, improve search engine rankings, and attract more patients seeking comprehensive dental care. With expertise in cosmetic dentistry, dental implants, root canal treatment, orthodontics, smile makeovers, and preventive dentistry, the clinic aimed to increase its online visibility in an increasingly competitive local market.
Despite its reputation for delivering high-quality dental care and advanced treatment solutions, Creative Smiles faced growing competition from other dental clinics in the region. The primary objective was to attract more qualified patients searching for trusted dental services while building stronger brand awareness and improving local search performance.
The campaign focused on showcasing the clinic’s comprehensive range of dental treatments, experienced team of specialists, patient-centric approach, and modern dental technology. ASN Solutions LLC implemented a customized digital marketing strategy that included technical SEO, local SEO, website optimization, content enhancement, keyword targeting, and Google Business Profile optimization to improve visibility across Thane and nearby locations.
Since launching the campaign, Creative Smiles has experienced substantial growth in its online presence, improved rankings for high-value dental keywords, increased organic website traffic, and a consistent rise in patient inquiries. The ongoing SEO efforts have strengthened the clinic’s authority online and positioned Creative Smiles as one of the trusted choices for comprehensive dental care in Thane.
The Results
Sessions
New Users
8,775
Bounce Rate
42.81%
Organic Traffic
1,070
ASN Solutions LLC, has been working with Creative Smiles to improve its digital presence and search rankings across all service locations.
SEO RESULTS
Within the first year of the partnership, our SEO strategy significantly improved Creative Smiles’s online presence, generating 10,214 website sessions, attracting 8,775 new users, and achieving 18,230 page views. The website also maintained a healthy 42.81% bounce rate, reflecting strong user engagement and improved visibility for high-intent orthodontic and Invisalign-related searches.
- Seasons: 10,214
- New User: 8,775
- Page Views: 18,230
- Bounce Rate: 42.81%
PAID ADVERTISING
Our Google Ads campaign successfully targeted patients actively searching for Invisalign, braces, and orthodontic services in Thane. Through continuous keyword optimization, audience refinement, and conversion tracking, we increased appointment inquiries while improving ad performance and reducing acquisition costs.
| Campaign Type | Spend | Clicks | Conversions | CPA |
|---|---|---|---|---|
| Performance Max | ₹1,307.33 | 148 | 58 | ₹22.54 |
| Search Campaigns | ₹2,450.41 | 87 | 2 | ₹1,225.20 |
Keyword Ranking
Our SEO strategy significantly improved the visibility of Creative Smiles’s website for high-intent local search terms. The website achieved first-page rankings for competitive keywords, including “creative smile dental clinic” and “dental clinic in Thane West“ These ranking improvements increased organic traffic, strengthened local search presence, and generated more qualified patient inquiries for Invisalign and orthodontic treatments.
The Execution
The first step of the campaign centered around boosting Creative Smiles’ online presence through SEO, website improvements, and building up their local search visibility. To get a clear picture of the clinic’s digital marketing needs and uncover areas for growth, ASN Solutions LLC carried out a thorough review of the website, checked out competitors, analyzed keyword rankings, evaluated technical SEO performance, and looked into how well they showed up in local searches.
We utilized advanced SEO tools and analytics platforms to:
Determine the leading dental clinics in Thane specializing in premium dental services, assess current keyword rankings and organic search metrics, review website architecture, loading speed, user experience, and technical SEO aspects, refine the Google Business Profile, local citations, and ensure NAP consistency, explore ways to enhance content and establish topical authority, and boost on-page SEO for service and treatment pages, such as dental implants, root canals, smile makeovers, orthodontics, and cosmetic dentistry.
Implementing these the website achieved notable gains in organic visibility, fostered greater user interaction, and attained higher rankings for high-intent keywords tied to dental care and cosmetic dentistry.
The local SEO audit also uncovered opportunities to improve business listing accuracy and strengthen local relevance. ASN Solutions LLC worked closely with the Creative Smiles team to ensure consistent business information, treatment details, and patient-focused content across all major directories and search platforms, helping increase local search visibility and generate more qualified patient inquiries.
SEARCH ENGINE OPTIMIZATION
Our SEO specialists used cutting-edge SEO tools and crawling software to identify and analyze technical SEO factors that needed attention, such as site speed, broken links and schema.
Using this data, we made a list of action items and, every month, slowly worked through each one of the factors that we did have control over:
ROI Tracker
ASN Solutions LLC implemented comprehensive conversion tracking to measure the performance of both SEO and paid advertising campaigns. Website inquiries, appointment requests, phone calls, and key user actions were monitored to provide clear insights into campaign effectiveness. Regular performance reports enabled continuous optimization based on real-time data, helping improve lead quality, maximize marketing ROI, and support informed business decisions throughout the campaign.
Content Optimization
Our SEO specialists reviewed Creative Smiles’s existing keyword strategy and refined it to target high-intent searches related to Invisalign, braces, and orthodontic treatments. We also conducted a comprehensive content audit to identify optimization opportunities, enhance service page relevance, and ensure unique, valuable content across the website.
Google Business Profile Listings Updates
We optimized Creative Smiles’s Google Business Profile to improve local search visibility and increase patient inquiries. Our SEO team ensured accurate business information, service details, and treatment offerings were properly highlighted, including Invisalign, braces, and airway-focused orthodontics. We also provided recommendations for technical and website improvements outside our direct scope to support long-term growth.