Project Overview
Dr. Preeti Kulkarni, a leading orthodontist in Thane and a Platinum Elite Invisalign Provider ranked among the top 1% of Invisalign providers in India, partnered with a digital marketing team to strengthen her online presence, increase patient inquiries, and establish her authority in Invisalign, braces, and airway-focused orthodontics.
Despite having extensive expertise and a strong reputation among patients and dental professionals, Dr. Kulkarni faced increasing competition in the orthodontic market. The primary objective was to attract more qualified patients seeking advanced orthodontic treatments while educating potential patients about the benefits of Invisalign, braces, and airway-centered care.
The campaign focused on highlighting Dr. Kulkarni’s unique qualifications, including her Master’s in Orthodontics and Dentofacial Orthopaedics, Platinum Elite Invisalign status, and specialized approach to airway-focused orthodontics. A comprehensive strategy was implemented to improve local search visibility, optimize service pages, enhance patient engagement, and generate high-quality leads from Thane, Mumbai, and surrounding areas.
Since implementing the digital growth strategy, Dr. Preeti Kulkarni has significantly expanded her online reach and strengthened her position as a trusted orthodontic specialist. The campaign helped increase website traffic, improve search engine rankings for key orthodontic services, and generate a consistent flow of consultation requests from prospective patients.
As a result, Dr. Kulkarni experienced increased patient inquiries for Invisalign and braces treatments, greater brand recognition across the region, and continued growth as one of the most sought-after orthodontists in Thane and Mumbai.
The Results
Sessions
New Users
1,253
Bounce Rate
39.86%
Organic Traffic
24.23%
ASN Solutions LLC, has been working with Dr. Preeti Kulkarni to improve its digital presence and search rankings across all service locations.
SEO RESULTS
Within the first year of the partnership, our SEO strategy significantly improved Dr. Preeti Kulkarni’s online presence, generating 1,618 website sessions, attracting 1,253 new users, and achieving 2,272 page views. The website also maintained a healthy 39.86% bounce rate, reflecting strong user engagement and improved visibility for high-intent orthodontic and Invisalign-related searches.
- Seasons: 1618
- New User: 1253
- Page Views: 2,272
- Bounce Rate: 39.86%
PAID ADVERTISING
Our Google Ads campaign successfully targeted patients actively searching for Invisalign, braces, and orthodontic services in Thane. Through continuous keyword optimization, audience refinement, and conversion tracking, we increased appointment inquiries while improving ad performance and reducing acquisition costs.
| Campaign Type | Spend | Clicks | Conversions | CPA |
|---|---|---|---|---|
| Performance Max | ₹1,307.33 | 148 | 58 | ₹22.54 |
| Search Campaigns | ₹2,450.41 | 87 | 2 | ₹1,225.20 |
Keyword Ranking
Our SEO strategy significantly improved the visibility of Dr. Preeti Kulkarni’s website for high-intent local search terms. The website achieved first-page rankings for competitive keywords, including “Invisalign dentist in Thane” and “braces cost in Thane.” These ranking improvements increased organic traffic, strengthened local search presence, and generated more qualified patient inquiries for Invisalign and orthodontic treatments.
The Execution
The initial phase of the campaign focused on SEO, website optimization, and local search visibility. To better understand Dr. Preeti Kulkarni’s digital marketing requirements and identify growth opportunities, ASN Solutions LLC conducted a comprehensive audit of the website, competitor landscape, keyword rankings, technical SEO performance, and local search presence.
We utilized advanced SEO tools and analytics platforms to:
- Identify the top orthodontic and Invisalign competitors in Thane and Mumbai
- Evaluate existing keyword rankings and organic search performance
- Analyze website structure, user experience, and technical SEO issues
- Optimize local business profiles and citation consistency
- Identify opportunities for content enhancement and authority building
- Improve on-page SEO elements across service and location pages
Implementing these improvements significantly strengthened the website’s search visibility, enhanced user engagement, and improved rankings for high-intent keywords related to Invisalign, braces, and orthodontic treatment.
The local SEO audit also revealed several opportunities to improve business listing accuracy and location-specific relevance. ASN Solutions LLC worked closely with Dr. Kulkarni’s team to ensure all online profiles, contact information, and service details remained consistent across major directories and search platforms, helping maximize local search performance and patient acquisition.
SEARCH ENGINE OPTIMIZATION
Our SEO specialists used cutting-edge SEO tools and crawling software to identify and analyze technical SEO factors that needed attention, such as site speed, broken links and schema.
Using this data, we made a list of action items and, every month, slowly worked through each one of the factors that we did have control over:
ROI Tracker
ASN Solutions LLC implemented comprehensive conversion tracking to measure the performance of both SEO and paid advertising campaigns. Website inquiries, appointment requests, phone calls, and key user actions were monitored to provide clear insights into campaign effectiveness. Regular performance reports enabled continuous optimization based on real-time data, helping improve lead quality, maximize marketing ROI, and support informed business decisions throughout the campaign.
Content Optimization
Our SEO specialists reviewed Dr. Preeti Kulkarni’s existing keyword strategy and refined it to target high-intent searches related to Invisalign, braces, and orthodontic treatments. We also conducted a comprehensive content audit to identify optimization opportunities, enhance service page relevance, and ensure unique, valuable content across the website.
Google Business Profile Listings Updates
We optimized Dr. Preeti Kulkarni’s Google Business Profile to improve local search visibility and increase patient inquiries. Our SEO team ensured accurate business information, service details, and treatment offerings were properly highlighted, including Invisalign, braces, and airway-focused orthodontics. We also provided recommendations for technical and website improvements outside our direct scope to support long-term growth.